Video News Releases (VNRs)
(Debi Bell, Producer/Director for Reuters Support Services)
The VNRs listed below were distributed on the Reuters World News Service (WNS) to multimedia and broadcasters around the globe.
According to an independent watermarking report, one of those VNRs achieved an audience of almost 48 million people.
Filmed by professional crews, footage is edited with simple cuts and without narration to allow broadcasters on the receiving end to fashion the material according to their own signature style.
Shotlists and scripts provide all the information necessary to create a well-rounded news item or feature.
There is an added advantage: Your broadcast quality footage is also available to edit into individual corporate films.
Triumph Inspiration Awards 2008, China
(WNS via Video Cairo Support Services)
Coverage of lingerie design catwalk competition in pre-Olympic Beijing. VNR distributed on the day of the event in time for European news bulletins.
Chopard/Cannes Film Festival 2008, France
(WNS + on the ground distribution)
Daily VNRs and celebrity features from the Red Carpet, awards ceremonies and events to promote the Chopard brand within the film festival.
World Economic Forum 2007 + 2008, Switzerland
(WNS + Eurovision distribution)
Daily ten minute VNRs covering business and political highlights plus interviews with world leaders attending the Annual Meeting in Davos. Distribution to coincide with evening news bulletins.
Sony Ericsson, Maria Sharapova, Australia and UK
(WNS)
Sony Ericsson signs Maria Sharapova in landmark off-court deal. Interviews with Sharapova in Melbourne ahead of the Australian Open and Corporate Vice President Dee Dutta in London. B-roll provided by the client.
TNT – Panda Express, From China to Spain
(WNS)
TNT transports two Giant Pandas from China to Spain. Two VNRs distributed on the day - one after the Pandas departed Shanghai; the second covering their safe delivery to Madrid Zoo. (The clip at the end of the 'VNRs' showreel demonstrates how the footage was later fashioned into a corporate film with voice-over and music.)
TNT – Walk The World, Netherlands
(WNS + TNT website)
Interview with TNT CEO Peter Bakker to voice the company’s concern over the ‘silent tsunami’ (world hunger) and promote the Walk The World event. B-roll provided by the client.
Ben & Jerry’s Climate Neutral, Various locations
(WNS)
Ben & Jerry’s announce plans to produce the world’s first climate neutral ice-cream – “less (cow) wind, more wind farms”. Most of the footage for this VNR was supplied by the client who relied on us to edit it in a newsworthy and appealing fashion.
Nike Run London, UK
(WNS)
30,000 Londoners turned out in Hyde Park to take part in the 10km race. Coverage included interviews with various winners and Paula Radcliffe, pregnant at the time.
Utilising Debi’s experience, expertise and practical skills, we have been able to tailor our services to the precise requirements of our clients. 
